Positioning
You spent thirty years getting good at something. The people deciding whether to hire you weren’t there for any of it.
Every brand strives for something unique that appeals to its customers. It was my job to find that and help customers know about it.
I have spent a career reading what companies and people actually offer versus what they say they offer. Positioning is that job, done for one person.
What it sounds like
Your headline sells the last role. Reliable, senior, interchangeable with a thousand others. The market stopped paying a premium for reliable some time ago. What people actually ring you for is untangling operations that have outgrown their systems. Scarcer. Worth more. Nowhere on your page. You are selling the wrong thing.
A real read, name removed.
What you get
A 90-minute session on Teams. Within five working days, a one-page positioning statement, a LinkedIn headline and the About text to go with it.
Book twenty minutes first, so we can check you know where you’re aiming. If it fits, I send a payment link and we fix the date.
Book twenty minutesA short questionnaire before the session. One revision, asked for within 14 days and returned within five working days. Each engagement covers one direction; a different one is a new piece of work.
If you haven’t chosen a direction yet, the Next Move Lab is for that. To work on it alone first, start with What would someone pay me to do?