Thursday 3 September
None of them could have defended it in front of a marketing director.
I was in the room next door and could hear everything. A creative session, positioning a website for a high-end car marque. Somebody said “stealth wealth” and the meeting got obsessed. They brainstormed it. They got excited.
Everyone in that room was in their twenties or early thirties. None of them could afford the marque. And one of the significant reasons anyone buys an expensive car is to show how rich they are.
Groupthink made them get carried away. They ignored the facts. Sat in front of a marketing director in possession of those facts, they could not have defended what they created in that room.