Magnus Wood

Three decades inside the machine.
It tamed me, too. Now I help leaders get themselves back.

Magnus Wood in woodland


In the room

I have led at board level in private equity-backed businesses, under pressure on the numbers that never let up. I have sat in boardrooms under real strain, and rebuilt businesses that were coming apart.

I know what it costs to carry real authority inside a system that is quietly working against your own judgement. I know because it happened to me.


How I got here

I started my career by threatening to turn up to a job interview in a Batman costume. I got the interview, and the job. I tell you that because it is the version of me the next thirty years slowly trained out.

I thought the deal was simple. Keep building, keep delivering, and the rest would follow. So I got good at it. I also got careful.

The reckoning, when it came, was a single meeting. A senior colleague tore into my team over things I knew were untrue, and I sat there and said nothing. I had been told beforehand to let him have his way and patch it up with the team later. So I did. I lost the team that day, and I deserved to.

None of it felt like surrender at the time. It felt like being sensible. That is the part that should worry you.

It took me years to see what had happened, and longer to build my way back. The full account is in my essay, How I Became Domesticated.


Why I built Wild Leadership

Wild Leadership exists because I needed it and it did not exist.

The machine model most organisations run on is quietly breaking the people who lead them. There is plenty written about strategy and performance. There is almost nothing honest about what the system does to a leader’s judgement, or what it costs to keep hold of your own.

So I started writing it down. The advisory work grew out of the writing, because people read it and wanted to talk.


The writing

I have been building Wild Leadership in public since early 2026. Essays and field notes, most weeks, on what it means to lead without losing yourself to the machine.

It is free to read. Start with The Half Life. If you want the meeting I described above, it is in How I Became Domesticated.

The Half Life
The Domestication of Leaders
How I Became Domesticated
The Forest
Wild Leadership in the Age of AI

Read everything at wildleadershipco.substack.com


The person

I’m Scottish, and I have spent most of my adult life in London. I live on a houseboat. I have two grown-up daughters. They are the responsibility I take most seriously.

What I care about, underneath all of it, is simple. That what a person says, decides and does line up, with no theatre in between. I would rather find the structural cause of a problem than treat its symptom. And the only businesses worth building, to me, leave more behind them than profit.

I train hard. I write every day. I walk in places that clear the head.


The work starts here.

Every engagement begins with a CEO Clarity Session. Ninety minutes to look at what is actually going on, and decide whether this work is right for you now.

No pitch. No proposal. An honest conversation.